My philosophy

Ethical design

A brand is an entity that interacts with people and gives them value throughout time

impact

Positive and valuable

Communications allows a brand to share positive messages

relationship

Genuine

Transparency and clarity create authentic and long lasting relationships

perspective

Future-oriented

An ethical brand creates opportunities for a sustainable future for everybody

Brands of the future

Responsible and ethical brands

A brand is not a closed environment but it’s a living and breathing entity that interacts with the surroundings, people and society. A brand has huge ecological, political and social responsibilities that go far beyond just profit. The visual identity of a brand can convey them and help to express them in a stronger way.

Communicating open systems Communicating open systems

Open brands

Communicating open systems

Ethical design

The communication of a brand can break walls and barriers and create communicating systems that can collaborate on a shared vision of the future that is capable of listening to and bringing value to people.

Ethical design
Designing for everybody Communicating open systems

Sustainability

Designing for everybody

The actions of a brand have consequences not just on people. Communication is a powerful tool to break vicious cycles and create more virtuous ones while creating a better future for everybody.

A new approach

Clarity and transparency

Through a brand image and its communications, positive messages can be widely spread