Davide Giovanni Steccanella

I build visual personalities for brands and products

My approach

Brand systems

Brand systems are rules and principles that tell the components of a visual brand image, like the logo or the visual language, how to adapt to different communication means, allowing the brand to always communicate values in a coherent and cohesive way.
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My philosophy

Ethical design

The image of a brand has a very strong communicative power, especially if carefully designed form the ground up. I prefer to develop visual brand identities that are able to build a transparent and genuine relationship with people, telling values and actions to the target in a clear and clean way.
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Ethical design

Human design

People, above all

People and the relationships that are built with them are the core of the brand identities I develop and design

Business value, soon

How I work

Business value, soon

The visual brand identity of a brand is developed in order to reach business goals that I actively add to the creative process of the creation of a brand identity, in order to build visual identities that are valuable and functioning as soon as possible
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My end goal

Long lasting value for people

Brands do not communicate in an empty vacuum, they interact with people. I believe in the power of brand to build relationship that can nurture in a stable and sustainable way people and communities they get in touch with, inside a virtuous cycle.
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Functional and eye-catching aesthetic

Digital Craftmanship

I like to craft visual brand identities like a dressmaker creates a tailored suit