Davide Giovanni Steccanella
Brand systems are rules and principles that tell the components of a visual brand image, like the logo or the visual language, how to adapt to different communication means, allowing the brand to always communicate values in a coherent and cohesive way.
The image of a brand has a very strong communicative power, especially if carefully designed form the ground up. I prefer to develop visual brand identities that are able to build a transparent and genuine relationship with people, telling values and actions to the target in a clear and clean way.
People and the relationships that are built with them are the core of the brand identities I develop and design
How I work
The visual brand identity of a brand is developed in order to reach business goals that I actively add to the creative process of the creation of a brand identity, in order to build visual identities that are valuable and functioning as soon as possible
My end goal
Brands do not communicate in an empty vacuum, they interact with people. I believe in the power of brand to build relationship that can nurture in a stable and sustainable way people and communities they get in touch with, inside a virtuous cycle.
Functional and eye-catching aesthetic
I like to craft visual brand identities like a dressmaker creates a tailored suit